Happy Friday, everyone!
I have long been a huge IKEA fan - their groundbreaking furniture design combined with their global logistics have defined at least two generations of budget-conscious design aficionados. Today, they wowed me on yet another level - clever marketing. Just another reason to love IKEA (my other reasons include: chocolate almond cake, KARLSTAD couches, and the coolest napkins on the market)!
A few months back, a co-worker of mine convinced me to join my company's Spartan Race team. He didn't talk it up much: he mentioned it's a long-ish run with a few fun obstacles. You know, no big deal. Something someone who runs as much as me should complete more than easily (read, you don't really need to train for it). Ha ha ha.