DIRECTOR OF DIGITAL MEDIA

As the Director of Digital Media at National Oilwell Varco, I led a highly creative team of content editors, web developers, project managers, user experience designers and third party vendors. Together, we re-branded and managed the back-end content migration of the company website (www.nov.com) (8,000+ assets) to deliver an improved user experience for website visitors and internal contributors alike. With over 250,000 unique visits a month, the company website is considered the most influential and far-reaching marketing channel available to the organization.

A year after launching the re-branded and redesigned nov.com, we handled 831 maintenance requests, provided 50+ hours of training services, launched 66 international pages, 11 custom landing pages, and 2 homepage iterations.  We added 868,241 new sessions to the site that year, 675,190 more users, and a healthy 2,751,752 additional page views when comparing to the same period prior to launching the new nov.com. We also effectively increased nov.com’s exposure to brand new visitors. Nowadays, new visitors make up the majority of site visitors as a direct result of targeted SEO initiatives.