What systems should I company have to ensure optimal performance in the Marketing world? Let's start with the foundational systems:

Content Management System:

Make sure you pick a flexible yet secure content management system that will keep your assets secure but enable your contributors creative freedom within your confines. 

Digital Asset Management System:

Make sure you pick a flexible yet secure content management system that will keep your assets secure but enable your contributors creative freedom within your confines. 

Intranet:

Make sure you pick a flexible yet secure content management system that will keep your assets secure but enable your contributors creative freedom within your confines. 

Marketing Automation:

Make sure you pick a flexible yet secure content management system that will keep your assets secure but enable your contributors creative freedom within your confines. 

Google Analytics:

Make sure you pick a flexible yet secure content management system that will keep your assets secure but enable your contributors creative freedom within your confines. 

Customer Relationship Management System:

Make sure you pick a flexible yet secure content management system that will keep your assets secure but enable your contributors creative freedom within your confines.