In my role as the Director of Marketing, I am leading the school’s marketing team in a transition from a mix of outdated traditional print tactics to a robust diversified and re-designed creative strategy that fully leverages all available digital and traditional marketing channels. In a short period of six months, we have launched a redesign of the shool’s website (due Jun 2017), formulated a new creative direction for all print materials, organized a flagship event celebrating the school’s 50th anniversary (while also reflecting the new creative strategy), and ensured all stakeholders have the necessary buy-in to make this a successful transition.
